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Together, we can help thousands of families impacted by COVID-19 lockdown

Together, we can help thousands of families impacted by COVID-19 lockdown

Personalised Haircare brand, on a mission

Amidst Coronavirus lockdown in India, lakhs of daily wage earners, servants, daily labourers, and so on have been adversely affected. They have no means of income to feed their families for next few weeks.

It is important in times like these to show solidarity & come forward to help those who are in desperate need.

About the fundraiser

  1. Contribute as little as Rs.300
  2. Freewill will give 100% of this amount to PM relief fund to support COVID-19 impacted families
  3. Freewill will also give you a Discount Voucher of Rs.300 against your donation
  4. You can redeem the voucher anytime till 31st December 2020 to buy your Personalised haircare kit. Orders will be shipped 15th April onwards after lockdown is lifted

The details of donations will be transparently audited & donation details will be shared on our website & via email. In these crucial times, a small gesture can deeply impact someone's life.

What is Freewill

# 1 Rated Personalised Regimen for Indian Hair

Beyond your hair type, your hair health depends on several factors like your local weather, treatments you have taken (straightening, coloring, etc), hair thickness and more. Your current mass produced Shampoo & Conditioner is formulated for just 1 hair type. This leaves your hair under nourished and hence lifeless.

Freewill uses over 122 data points about your hair & then creates a product that completely meets your hair's nourishment needs.

Our Products

How Freewill Works

Take online hair consultation

Create your hair profile by answering some easy questions. Takes less than 4 minutes

Our formulators brew magic

Our formulators are based in USA & have over 40 years of experience. Keeping your unique hair profile in mind, they hand pick best NATURAL actives & create a unique formulation for you

Get your customised products at your home

We start shipping after lockdown is lifted. Once shipped, it takes about 4-5 days for the product to reach you

21,973 five-star ratings


No Sulfates. No Parabens. No Toxins

We believe in clean, science backed beauty. Every product is freshly made in our lab using only the best ingredients. No sulfates, parabens, phthalates or formaldehydes. Each ingredient is highly potent and is hand picked from leading global suppliers for high efficacy.

Some of the ingredients we use


Avocado Extract

Rejuvenates & Moisturises

Sourced from New Zealand

Argan Oil

Boost Growth Cells & Hair Growth

Sourced from Morocco

Wheat Protein

Conditions & Damage Repair

Sourced from Argentina

Blueberry Extract

Improve Oxygenation

Sourced from Sweden

Oat Kernel Extract

Anti-inflammatory & Soothes Scalp

Sourced from United Kingdom

Hydrolysed Pea Protein

Anti-aging & Reconstructive

Sourced from Switzerland

Chia Seed Extract

Protein for Hair Growth

Sourced from Paraguay

Macadamia Nut Oil

Detangles & Controls Frizz

Sourced from South Africa

Frequently Asked Questions

Why are we selling Donation Gift card?

These are probably the toughest times of our life. While we are staying at home, there are millions who are in their homes, hungry & scared. They need our support today.

We wish to support families that are struggling today. We are crowdsourcing the effort so as to extend a significant help. Think of it as a pre-booking amount for your future Freewill order, and this amount is 100% donated to charity.

How is this different from regular Shampoo or Conditioner?

Your current non-personalised Shampoo is generic and is made for one particular hair type (Dry, Normal or Oily). But our hair is complex and everything from our weather & water hardness in your area, to thickness & shape, play a key role in deciding what your hair need. An off-the-shelf product cannot take all these variables in account as they are pre-made. Freewill products are made-to-order and we take all the above variables in account before creating a product

Is Cash on Delivery available?

Yes, we delivery to over 16,000 pincodes across India and you can pay either using a Credit card, Debit card, Netbanking, UPI or you can opt for Cash on Delivery as well

How long does it take for the product to show results?

Typically it takes 2-3 washes to start seeing results. Issues are softness, smoothness & shine are resolved after just a couple of washes. Goals like dandruff reduction, anti-dryness can take about 6-8 washes for highly visible results. We use high quality natural actives (like fruit extracts, proteins, etc) which are milder compared to harsh synthetic actives and are excellent for your hair in long run.

Are the products government approved?

Each of our formulation is approved by Department of Medical, Health & Family Welfare (Government of India) and is thoroughly tested in a Government Certified lab before they are sent to you. As our product are mild, natural and does not contain and harsh toxins, they are 100% safe to use everyday.

Are the products medicated?

No. We do not use any medicated / pharmacy grade actives in our products. Freewill products are meant for daily use and are made with mild natural actives. If you believe you need medicated products, please consult your doctor.