make it personal
personalised.Perfected for you.
- Create your hair / skin profileTake our intelligent online assessment. The process takes less than 5 minutes
- Our formulators brew magicOur experienced formulators hand-pick most powerful actives for you & create a unique blend
- Goodness delivered to your doorstepsYour freshly made, custom product is delivered to you within 7 days
At Freewill, we analyze every aspect of your hair & skin, your lifestyle, environment and goals. We then create a fresh blend of powerful ingredients that is as perfect as you!
- Natural formulations
- 24,940 5-star reviews
- Cruelty free
- Clinically proven actives
Hair fall? Split-ends? Occasional frizziness? As per a study, 96.8% women have more than one hair concern. Try our powerful, personalized haircare kit, made to address multiple hair concerns. A comprehensive care which no other pre-made shampoo can offer.
Beauty Looks Like Me
Our mission is to create an open and empowered culture where pure human experiences like courage, kindness, and self-love are epitome of beauty. Beauty is not some unrealistic, unachievable ideal instead beauty is as beauty does.