make it personal

Not just
personalised.Perfected for you.

    At Freewill, we analyze every aspect of your hair & skin, your lifestyle, environment and goals. We then create a fresh blend of powerful ingredients that is as perfect as you!

  • Create your hair / skin profileTake our intelligent online assessment. The process takes less than 5 minutes
  • Our formulators brew magicOur experienced formulators hand-pick most powerful actives for you & create a unique blend
  • Goodness delivered to your doorstepsYour freshly made, custom product is delivered to you within 7 days
  • Natural formulations
  • 24,940 5-star reviews
  • Cruelty free
  • Clinically proven actives
for authentic, happy you

Hair fall? Split-ends? Occasional frizziness? As per a study, 96.8% women have more than one hair concern. Try our powerful, personalized haircare kit, made to address multiple hair concerns. A comprehensive care which no other pre-made shampoo can offer.

Beauty Looks Like Me

Our mission is to create an open and empowered culture where pure human experiences like courage, kindness, and self-love are epitome of beauty. Beauty is not some unrealistic, unachievable ideal instead beauty is as beauty does.

our results speak for themselves

(24,000+ reviews)

We believe in high quality beauty products that provide exceptional results, yet are offered at a fair price. Our product works for 91.5% of people who use it.

(based on a customer survey conducted between 18 December 2019 to 14 March 2020)

“they can create custom formulations to help you”